Visuals

Saul Bass (1921 – 1996) “Design is thinking made visual”

Thinking is visual , not verbal.

We can’t think in words.

Thinking = cognition

Cognition informs a design.

Design to get ATTENTION

Designing is problem-solving.

Creating a visual response to a given problem.

Inspiration from function and style

Re-design comes from thought.

Inspiration from desire for improvement

Design is bringing ideas to life.

Designing is subjective.

Different people, Different thought.

Shapes and Objects can elicit thought and responses .

"Emotion can be embedded in design." (Norman, 2004)