'Front of Store'

Yesterday we met with people from the company RPC to talk about the live project that we will be doing.

Our Brief:

The food producer is looking for innovative packaging that they can get to shelf before their opposition.

They need us to think different from before to come up with alternative ideas to the existing packs.

They encourage us to go out and experience retailers to get a flavor of the market.

You are asked to include a thermoforming or a blow moulding process as part of your proposal.

You are also asked to keep a timesheet of the hours spent on the project so that you can derive a theoretical consultancy cost.

This project is going to be challenging but interesting as it is different from any of the projects I have done so far. We have six weeks for this and although for a company that is a long time, it will be a short amount of time for me.

'If you always do what you always did then you will always get what you always got.' Albert Einstein

As a designer I need to challenge existing packaging and come up with an innovative design, to this I am going to start looking at what is already on the shelves and the areas that can be improved.